VW ID. Launch
Once again MovingApes collaborating with SBF having fun with this Mirror Stage and Kinetic LightBox.
Presenting the creative and visuals with reflection consideration and massive rendering time crossing Malaysia & China because of 2020 MCO & etc..
“ID. is the Game Changer”
At one time or another all great leaders experience something so big and so impactful it literally changes the landscape – it’s what we call a “game changer.” A game changer is that ah-ha moment where you see something others don’t. It’s the transformational magic that takes you from ordinary to exceptional.
Game changers are disruptive and innovative. They are more ambitious, with stretching vision and enlightened purpose. They see challenges as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different.
Full Credits
Client – Volkswagen Group China (VGC)
Lead Agency – Auditoire
Strategy – Michael Theberath, Ralf Denissen
Strategy – Michael Theberath, Ralf Denissen
Campaign Manager – Antoine Gouin
Brand Consultation – Hermann Reil, Daniel Steinmetz, Simon Mayer
Brand Consultation – Hermann Reil, Daniel Steinmetz, Simon Mayer
Show Director – Ulrike
Mingle Area Art Director – Roger
Mingle Area Art Director – Roger
Project Lead – Mags
Project Team – AnnaXing, Joanne
Show Creative & Stage
Creative Director – Kaism
Executive Producer – Jason Kirby
Project Management – Vera Zheng
Lead Technical Producer – David Ran
Lead Producer – Radzi Atta
Asst. Producer – Charlotte Chong
German Team Support Producer – Vikki Fang
Logistic – Gao Ying, Shukri Yunos
Show Pre-Pro & Planning
Show Creative & Script – Jason Kirby
Stage Concept & Stage Design – Kaism
Art Director – Kaism, An Qi
Animation / VFX Director – DB Gao, Madnas
Style Frame Design – Oliver Te, Anna Ching, DaXiang
Design Support – FengHang, DaXin, ZiQing, Ilham, Faiz
SBF onsite Show Team
Show Director – Qi Chang
Asst. Show Director – Qiao, Wang Fei
Production
Leads – Azhan, Syazwan, Minmin, Yeu Jian Lim
Compositors – Anna Ching, Mansell, Jun, Oliver, Fukun ,Desmond, Zhenyu
3D Animation – Zuk, Dyson , Xiaogou, Kee , Ziqing
Music Composer – TaQ
Editor – Lumi
Keynote Support – Leilei, DaXiang
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