The 7 World Premiere Launch Teaser

We made a master piece for the new flagship 7 series, using light as the major element this film was 
combined with a kinetic lighting installation on site to reveal the BMW 7. Driving through a storm, the 7 is 
crafted with beams of light as it races into the future through a inception inspired setting.



Light is the fastest traveler in space.

The only thing that can rival the speed of light is 
mankind – just like BMW’s exploration in mobility:

Penetrating different eras, lighting up cognitive blind spots and 
opening up new dimensions for life experience.

The creation and innovation of BMW 7, like light beams,
refracts endless possibilities of future mobility in this very moment.

寓意人类的思维灵感 ——创造之原力
Full Credit List

Client – BMW China
Agency – Live Kingway

Director / Editor / Story Boarding / Music Edit – Kaism
Project Manager – David Ran
Art Direction /  Style Frames / Compositor – Lock Yi
Modeling / Texture / Lighting – CK Kong
Animation / Previz Animation – Sufie
Light Animation – Kaism, Lulu Zhang

Music Composer – Alex Klingle
Collaborate with partners (Super Bonfire Group, Liquid Sky)

Let's Start a Project!


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