KL Pavilion Chinese New Year Animation 2024

This is a creative and dynamic digital commercial for an animated sequence to celebrate
Chinese New Year on dual anamorphic LED billboards at Kuala Lumpur Pavilion Screen and Fahrenheit Screen.
The sequence involves playful interactions between a rabbit and a dragon, characters symbolic in Chinese culture.
Eventually, the dragon succeeds in obtaining the scroll and proudly displays the New Year greeting.
The animation is designed to be engaging, with the rabbit and dragon’s antics
providing entertainment for viewers while conveying festive greetings.

Credits
Client – KL Pavilion
Agency – Brandavision

Production
Creative Concept & Finishing ———– Moving Apes Studio
Project Lead ———————————– CK Kong
Compositor ———————————— YeuJian
Animation ————————————– LorryPop Studio & Moving Apes Studio

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Jalan PJU 1A/4 Ara Damansara 47301
Petaling Jaya, Selangor

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info@movingapesstudio.com